This post appeared in Truthout.
Ride-hailing companies like Uber and Lyft have grown increasingly popular in the last few years. During this time, both companies have faced numerous challenges to their business models, including lawsuits involving passenger safety and the misclassification of their drivers as independent contractors, as well as accusations that both drivers and passengers discriminate based on race and other factors.
Despite these problems, ride-hailing companies are being further enmeshed with social life. Uber and Lyft are often preferred transportation partners for events and businesses, and cities are even integrating the companies into their transportation systems — some via privatization. Services that use ride-hailing companies for social purposes have also developed. My Ride to Vote provided promo codes for no-cost Uber and Lyft rides to and from polling places in the recent presidential election.
As this process happens, it’s important to point out who is being left behind: mainly, those who cannot use these services, or who can only use them via intermediaries (which are sometimes predatory). For example, in the United States, both Uber and Lyft generally require a smartphone and a credit card to use the service. This leaves out people who don’t have, or cannot obtain, a smartphone and a credit card, as well as those who don’t want to use either for their transportation. (These services have a record of their passengers’ trips.) While the My Ride to Vote service was probably well-intentioned, it likely didn’t target people who actually needed to use the services to cast their vote, i.e., poorer people who are the least likely to vote. The problem? It used promo codes, which meant that passengers needed a smartphone and an active Uber account tied to a credit card to make use of the service. And as Helaine Olen points out at Slate, it also made the companies involved some money.
Continue reading at Truthout.